Best AI Visibility Tools: Pricing & Features Compared
AI visibility tools run the questions your customers ask ChatGPT, Perplexity, Claude, and Google AI Overviews, and track whether your brand gets mentioned, cited, or recommended over time. Here's how the leading options compare on price, AI engines covered, and features.
Pricing last verified: 2026-10-07
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At a glance
| Tool | Starting price | Free trial | AI engines | Best for |
|---|---|---|---|---|
| Profound | Free 7-day trial; Enterprise is custom-priced (agency plan from $99/mo) | Yes | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Claude, DeepSeek, Exa Search | Large brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows. |
| Peec AI | From $95/mo (or $80/mo billed annually) | Yes | ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews, Google AI Mode, Claude, Grok, DeepSeek, Mistral, Qwen | SEO and content teams that want daily prompt tracking with unlimited seats at a published price. |
| Otterly.AI | From $29/mo (or $25/mo billed annually) | Yes | ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini, Claude | Small teams and agencies that want an inexpensive entry point to daily AI search tracking. |
| Semrush AI Visibility Toolkit | $99/mo per domain; Semrush One bundles from $199/mo | No | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity | Existing Semrush users who want AI visibility data alongside their SEO workflows. |
| Ahrefs Brand Radar | Custom prompt packages from $50/mo; AI Visibility Index from $199/mo | — | Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot, Claude | SEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users. |
| Scrunch AI | From $250/mo; Enterprise custom | Yes | ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Claude, Gemini, Meta AI, Google AI Mode, Grok | Mid-market and enterprise brands that want monitoring plus site-level optimization for AI agents. |
| AthenaHQ | Free tier available; Starter $295/mo; Enterprise custom | Yes | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, Grok, DeepSeek, Meta AI, Mistral | Teams that want monitoring plus guided content optimization, from a free start to enterprise scale. |
| Rankscale | From $17/mo billed annually (Essentials); Pro $99/mo | Yes | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, DeepSeek, Mistral, Grok | Budget-conscious teams and agencies that want flexible, credit-based tracking across many engines. |
| SE Visible (SE Ranking) | From $99/mo (or $79/mo billed annually) | Yes | ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews | Brand, PR and SEO teams that want straightforward AI visibility tracking, especially SE Ranking customers. |
| Goodie AI | From $478.80/mo billed monthly ($399/mo billed annually) | Yes | ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Microsoft Copilot, Gemini, Claude, Meta AI, DeepSeek, Grok, Alexa, Sparky | Brands, especially in commerce, that want tracking, attribution and optimization actions in one platform. |
| LLMrefs | $79/mo (advertised as limited-time pricing) | Yes | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Microsoft Copilot, Meta AI, DeepSeek | SEOs and agencies that think in keywords and want broad engine coverage at a flat price. |
| Relixir | Custom pricing | — | ChatGPT, Perplexity, Claude, Google AI Overviews | B2B teams that want a managed, agent-driven GEO program rather than a self-serve dashboard. |
The tools
AI search visibility and marketing agent platform aimed at enterprise brands and agencies.
Free 7-day trial; Enterprise is custom-priced (agency plan from $99/mo)
Best for: Large brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows.
AI search analytics for marketing teams, with daily prompt tracking and unlimited users.
From $95/mo (or $80/mo billed annually)
Best for: SEO and content teams that want daily prompt tracking with unlimited seats at a published price.
Low-cost AI search monitoring for brand mentions and citations across ChatGPT, Google AI and more.
From $29/mo (or $25/mo billed annually)
Best for: Small teams and agencies that want an inexpensive entry point to daily AI search tracking.
AI visibility reports and prompt tracking inside the Semrush SEO platform.
$99/mo per domain; Semrush One bundles from $199/mo
Best for: Existing Semrush users who want AI visibility data alongside their SEO workflows.
Ahrefs' AI visibility tool, built on a 453M-prompt index plus custom prompt tracking.
Custom prompt packages from $50/mo; AI Visibility Index from $199/mo
Best for: SEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users.
AI search monitoring and optimization platform with an agent-facing site experience layer.
From $250/mo; Enterprise custom
Best for: Mid-market and enterprise brands that want monitoring plus site-level optimization for AI agents.
Credit-based AI search visibility platform with content optimization agents.
Free tier available; Starter $295/mo; Enterprise custom
Best for: Teams that want monitoring plus guided content optimization, from a free start to enterprise scale.
Credit-based AI search rank tracker with a low-cost entry plan and agency features.
From $17/mo billed annually (Essentials); Pro $99/mo
Best for: Budget-conscious teams and agencies that want flexible, credit-based tracking across many engines.
SE Ranking's standalone AI visibility tool for tracking brands across ChatGPT and Google AI.
From $99/mo (or $79/mo billed annually)
Best for: Brand, PR and SEO teams that want straightforward AI visibility tracking, especially SE Ranking customers.
Answer engine optimization platform combining visibility tracking, agentic commerce data and optimization agents.
From $478.80/mo billed monthly ($399/mo billed annually)
Best for: Brands, especially in commerce, that want tracking, attribution and optimization actions in one platform.
Keyword-based AI search visibility tracker with a single flat-priced plan.
$79/mo (advertised as limited-time pricing)
Best for: SEOs and agencies that think in keywords and want broad engine coverage at a flat price.
Autonomous GEO agent ('Rex') that monitors AI visibility and produces optimized content.
Custom pricing
Best for: B2B teams that want a managed, agent-driven GEO program rather than a self-serve dashboard.
Head-to-head comparisons
How to choose an AI visibility tool
- AI engines covered. Make sure the tool tracks the assistants your customers actually use. Entry plans often include fewer engines than higher tiers, and some tools charge extra for each additional engine.
- Prompt volume. Pricing usually scales with the number of prompts tracked. Start with the 20–50 questions that matter most to your business.
- Citations and sources. Knowing which pages AI cites shows you where to earn mentions, not just whether you were mentioned.
- Competitor tracking and reporting. Important if you report to stakeholders or manage several clients.
Not ready to pay for a tool? Start with our free prompt generator to test ChatGPT manually, and the AI visibility checker to make sure AI crawlers can access your site.
Rather have an expert do it?
Tell us about your site and goals, and we'll match you with an AI visibility (GEO) specialist. Free, no obligation.