Peec AI vs Semrush AI Visibility Toolkit

Peec AI and Semrush AI Visibility Toolkit both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Peec AI if…

SEO and content teams that want daily prompt tracking with unlimited seats at a published price.

Visit Peec AIFull Peec AI review

Choose Semrush AI Visibility Toolkit if…

Existing Semrush users who want AI visibility data alongside their SEO workflows.

Visit Semrush AI Visibility ToolkitFull Semrush AI Visibility Toolkit review

Side-by-side comparison

Peec AISemrush AI Visibility Toolkit
Starting priceFrom $95/mo (or $80/mo billed annually)$99/mo per domain; Semrush One bundles from $199/mo
Free trialYesNo
AI enginesChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews, Google AI Mode, Claude, Grok, DeepSeek, Mistral, QwenChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity
Best forSEO and content teams that want daily prompt tracking with unlimited seats at a published price.Existing Semrush users who want AI visibility data alongside their SEO workflows.
Key features
  • Visibility, position, sentiment and share-of-voice tracking against competitors
  • Source analysis at domain and URL level, with gap analysis
  • Prompt suggestions and prompt volume scores
  • AI Shopping: product catalog upload and SKU-level tracking
  • Crawlability audit, AI crawler insights and AI referral tracking
  • Recommended actions and Peec agent workflows
  • CSV exports, Looker Studio connector and API (Enterprise)
  • AI Visibility Score and Visibility Overview for any domain
  • Competitor research and prompt research
  • Brand Performance reports with sentiment and share of voice
  • Daily prompt tracking (25 prompts on the base toolkit)
  • AI search checks in Site Audit
  • Prompt tracking in 220+ countries and territories
Pros
  • Unlimited users on every plan
  • Published monthly and annual prices for three self-serve tiers
  • Daily tracking frequency on all self-serve plans
  • Dedicated agency plans with pitch projects and unlimited client seats
  • Shows AI visibility for any domain without setting up prompts first
  • Sits alongside Semrush's SEO data and tools
  • Semrush One bundles combine SEO and AI visibility with more tracked prompts
  • Broad location coverage for prompt tracking (220+ countries and territories)
Cons
  • Self-serve plans include 3 models; each additional model is a paid add-on (from $35/mo on Starter)
  • Starter is limited to 50 prompts and 1 project
  • API access and SSO are part of the custom Enterprise plan
  • Claude, Grok, DeepSeek and other extra models are upgrades rather than included
  • Base toolkit tracks only 25 custom prompts; 50 more cost $60/mo
  • Each additional Brand Performance domain or user license costs $99
  • No free trial for the standalone AI Visibility Toolkit
  • Brand Performance reports update weekly rather than daily
Plans
  • Starter: $95/mo (monthly; $80/mo billed annually)
  • Pro: $245/mo (monthly; $205/mo billed annually)
  • Advanced: $495/mo (monthly; $420/mo billed annually)
  • Enterprise: Custom (annual)
  • Agency Essential: $245/mo
  • AI Visibility Toolkit (Base): $99/mo (per domain)
  • Semrush One Starter: $199/mo (monthly; $165.17/mo billed annually)
  • Semrush One Pro+: $299/mo (monthly; $248.17/mo billed annually)
  • Semrush One Advanced: $549/mo (monthly; $455.67/mo billed annually)
  • Enterprise: Custom

Looking at other options? Compare all AI visibility tools.

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