Semrush AI Visibility Toolkit: Pricing, Features & Alternatives
AI visibility reports and prompt tracking inside the Semrush SEO platform.
Last verified: 2026-10-07
- Starting price
- $99/mo per domain; Semrush One bundles from $199/mo
- Free trial
- No
- AI engines
- ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity
- Best for
- Existing Semrush users who want AI visibility data alongside their SEO workflows.
What is Semrush AI Visibility Toolkit?
Semrush's AI Visibility Toolkit adds AI search reporting to the Semrush platform. It provides an AI Visibility Score and overview for any domain, competitor research, prompt research, brand performance and sentiment reports, daily tracking of custom prompts and an AI-readiness site audit. Depending on the report, data covers ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity. The toolkit is sold separately at $99/mo per domain, or bundled with the SEO Toolkit in Semrush One plans that include more tracked prompts.
Key features
- AI Visibility Score and Visibility Overview for any domain
- Competitor research and prompt research
- Brand Performance reports with sentiment and share of voice
- Daily prompt tracking (25 prompts on the base toolkit)
- AI search checks in Site Audit
- Prompt tracking in 220+ countries and territories
Semrush AI Visibility Toolkit pricing
| Plan | Price | Includes |
|---|---|---|
| AI Visibility Toolkit (Base) | $99/moper domain | 25 tracked prompts, 1 Brand Performance domain, 300 AI analysis reports/day |
| Semrush One Starter | $199/momonthly; $165.17/mo billed annually | SEO + AI visibility toolkits, 50 tracked prompts, 1 domain for AI brand performance |
| Semrush One Pro+ | $299/momonthly; $248.17/mo billed annually | 100 tracked prompts, 15 websites, 1,500 tracked keywords |
| Semrush One Advanced | $549/momonthly; $455.67/mo billed annually | 200 tracked prompts, 40 websites, API data integration |
| Enterprise | Custom | Custom large-scale prompt tracking, multi-brand AI visibility, SSO |
Pros
- Shows AI visibility for any domain without setting up prompts first
- Sits alongside Semrush's SEO data and tools
- Semrush One bundles combine SEO and AI visibility with more tracked prompts
- Broad location coverage for prompt tracking (220+ countries and territories)
Cons
- Base toolkit tracks only 25 custom prompts; 50 more cost $60/mo
- Each additional Brand Performance domain or user license costs $99
- No free trial for the standalone AI Visibility Toolkit
- Brand Performance reports update weekly rather than daily
Semrush AI Visibility Toolkit alternatives
Ahrefs' AI visibility tool, built on a 453M-prompt index plus custom prompt tracking.
Custom prompt packages from $50/mo; AI Visibility Index from $199/mo
Best for: SEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users.
SE Ranking's standalone AI visibility tool for tracking brands across ChatGPT and Google AI.
From $99/mo (or $79/mo billed annually)
Best for: Brand, PR and SEO teams that want straightforward AI visibility tracking, especially SE Ranking customers.
AI search visibility and marketing agent platform aimed at enterprise brands and agencies.
Free 7-day trial; Enterprise is custom-priced (agency plan from $99/mo)
Best for: Large brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows.
AI search analytics for marketing teams, with daily prompt tracking and unlimited users.
From $95/mo (or $80/mo billed annually)
Best for: SEO and content teams that want daily prompt tracking with unlimited seats at a published price.
Compare Semrush AI Visibility Toolkit
Sources
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