Otterly.AI vs Semrush AI Visibility Toolkit

Otterly.AI and Semrush AI Visibility Toolkit both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Otterly.AI if…

Small teams and agencies that want an inexpensive entry point to daily AI search tracking.

Visit Otterly.AIFull Otterly.AI review

Choose Semrush AI Visibility Toolkit if…

Existing Semrush users who want AI visibility data alongside their SEO workflows.

Visit Semrush AI Visibility ToolkitFull Semrush AI Visibility Toolkit review

Side-by-side comparison

Otterly.AISemrush AI Visibility Toolkit
Starting priceFrom $29/mo (or $25/mo billed annually)$99/mo per domain; Semrush One bundles from $199/mo
Free trialYesNo
AI enginesChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini, ClaudeChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity
Best forSmall teams and agencies that want an inexpensive entry point to daily AI search tracking.Existing Semrush users who want AI visibility data alongside their SEO workflows.
Key features
  • Daily prompt tracking with a brand visibility index and domain ranking
  • Link citation analysis
  • AI prompt research tool
  • GEO URL audits
  • ChatGPT Ads tracking
  • Multi-country support (50+ countries)
  • API, MCP and agent analytics on Standard and above
  • AI Visibility Score and Visibility Overview for any domain
  • Competitor research and prompt research
  • Brand Performance reports with sentiment and share of voice
  • Daily prompt tracking (25 prompts on the base toolkit)
  • AI search checks in Site Audit
  • Prompt tracking in 220+ countries and territories
Pros
  • Entry plan at $29/mo with daily tracking of 4 AI engines
  • Unlimited team members and brand reports on all plans
  • 7-day free trial with no credit card required
  • Agency partner program with pitch workspaces and branded Looker Studio reports
  • Shows AI visibility for any domain without setting up prompts first
  • Sits alongside Semrush's SEO data and tools
  • Semrush One bundles combine SEO and AI visibility with more tracked prompts
  • Broad location coverage for prompt tracking (220+ countries and territories)
Cons
  • Lite includes only 15 prompts and 1 workspace, and extra prompt packs are not available on it
  • Google AI Mode, Gemini and Claude cost extra on every plan (e.g. Claude is $109/mo on Standard)
  • API, MCP and agent analytics are not included on Lite
  • Base toolkit tracks only 25 custom prompts; 50 more cost $60/mo
  • Each additional Brand Performance domain or user license costs $99
  • No free trial for the standalone AI Visibility Toolkit
  • Brand Performance reports update weekly rather than daily
Plans
  • Lite: $29/mo (monthly; $25/mo billed annually)
  • Standard: $189/mo (monthly; $160/mo billed annually)
  • Premium: $489/mo (monthly; $422/mo billed annually)
  • Enterprise: Custom
  • AI Visibility Toolkit (Base): $99/mo (per domain)
  • Semrush One Starter: $199/mo (monthly; $165.17/mo billed annually)
  • Semrush One Pro+: $299/mo (monthly; $248.17/mo billed annually)
  • Semrush One Advanced: $549/mo (monthly; $455.67/mo billed annually)
  • Enterprise: Custom

Looking at other options? Compare all AI visibility tools.

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