Semrush AI Visibility Toolkit vs Ahrefs Brand Radar

Semrush AI Visibility Toolkit and Ahrefs Brand Radar both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Semrush AI Visibility Toolkit if…

Existing Semrush users who want AI visibility data alongside their SEO workflows.

Visit Semrush AI Visibility ToolkitFull Semrush AI Visibility Toolkit review

Choose Ahrefs Brand Radar if…

SEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users.

Visit Ahrefs Brand RadarFull Ahrefs Brand Radar review

Side-by-side comparison

Semrush AI Visibility ToolkitAhrefs Brand Radar
Starting price$99/mo per domain; Semrush One bundles from $199/moCustom prompt packages from $50/mo; AI Visibility Index from $199/mo
Free trialNoNot stated
AI enginesChatGPT, Google AI Overviews, Google AI Mode, Gemini, PerplexityGoogle AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot, Claude
Best forExisting Semrush users who want AI visibility data alongside their SEO workflows.SEO teams that want to research category-wide AI visibility for any brand, especially existing Ahrefs users.
Key features
  • AI Visibility Score and Visibility Overview for any domain
  • Competitor research and prompt research
  • Brand Performance reports with sentiment and share of voice
  • Daily prompt tracking (25 prompts on the base toolkit)
  • AI search checks in Site Audit
  • Prompt tracking in 220+ countries and territories
  • AI Visibility Index of 453M+ prompts modeled from Ahrefs keyword data
  • Custom prompt tracking with daily, weekly or monthly cadence
  • AI responses and cited pages reports
  • Visibility weighted by real search demand
  • YouTube and Reddit visibility (beta)
  • AI-generated prompt suggestions and fan-out query discovery
Pros
  • Shows AI visibility for any domain without setting up prompts first
  • Sits alongside Semrush's SEO data and tools
  • Semrush One bundles combine SEO and AI visibility with more tracked prompts
  • Broad location coverage for prompt tracking (220+ countries and territories)
  • Index data needs no setup and includes historical responses back to 2025
  • Available standalone, with custom prompt packages from $50/mo
  • Paid Ahrefs plans include a daily custom prompt quota (5 to 20 prompts)
  • Visibility is weighted by search demand from Ahrefs' keyword database
Cons
  • Base toolkit tracks only 25 custom prompts; 50 more cost $60/mo
  • Each additional Brand Performance domain or user license costs $99
  • No free trial for the standalone AI Visibility Toolkit
  • Brand Performance reports update weekly rather than daily
  • Custom prompts are billed in checks per platform, location and update; Claude uses 8 checks per update
  • Index access across all models is listed at $699/mo
  • Index question sets are re-tested monthly rather than daily
  • Ahrefs Lite includes only 5 tracked AI prompts
Plans
  • AI Visibility Toolkit (Base): $99/mo (per domain)
  • Semrush One Starter: $199/mo (monthly; $165.17/mo billed annually)
  • Semrush One Pro+: $299/mo (monthly; $248.17/mo billed annually)
  • Semrush One Advanced: $549/mo (monthly; $455.67/mo billed annually)
  • Enterprise: Custom
  • Custom Prompts Basic: $50/mo
  • Custom Prompts Growth: $100/mo
  • Custom Prompts Scale: $250/mo
  • AI Visibility Index: From $199/mo
  • Ahrefs Lite / Standard / Advanced: $129 / $249 / $449 per mo

Looking at other options? Compare all AI visibility tools.

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