Profound vs Otterly.AI

Profound and Otterly.AI both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Profound if…

Large brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows.

Visit ProfoundFull Profound review

Choose Otterly.AI if…

Small teams and agencies that want an inexpensive entry point to daily AI search tracking.

Visit Otterly.AIFull Otterly.AI review

Side-by-side comparison

ProfoundOtterly.AI
Starting priceFree 7-day trial; Enterprise is custom-priced (agency plan from $99/mo)From $29/mo (or $25/mo billed annually)
Free trialYesYes
AI enginesChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Claude, DeepSeek, Exa SearchChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini, Claude
Best forLarge brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows.Small teams and agencies that want an inexpensive entry point to daily AI search tracking.
Key features
  • Answer Engine Insights: citations, sentiment, ranking and competitor presence
  • Agent Analytics for AI crawler and AI-referred traffic (Cloudflare, Vercel, Akamai, AWS and more)
  • Prompt Volumes data on what users ask AI engines
  • ChatGPT Shopping visibility (Enterprise)
  • AI Marketer agents, Context Manager and Profound Sheets
  • CSV/JSON exports and API access (Enterprise)
  • SSO/SAML and SOC 2 compliance (Enterprise)
  • Daily prompt tracking with a brand visibility index and domain ranking
  • Link citation analysis
  • AI prompt research tool
  • GEO URL audits
  • ChatGPT Ads tracking
  • Multi-country support (50+ countries)
  • API, MCP and agent analytics on Standard and above
Pros
  • Enterprise plan can track up to 9 answer engines, including Claude, Copilot and DeepSeek
  • Free 7-day trial with daily tracking of 50 prompts and unlimited seats
  • Combines visibility tracking with agent analytics, prompt volume data and content agents
  • Self-serve agency plan with 10 pitch workspaces per month
  • Entry plan at $29/mo with daily tracking of 4 AI engines
  • Unlimited team members and brand reports on all plans
  • 7-day free trial with no credit card required
  • Agency partner program with pitch workspaces and branded Looker Studio reports
Cons
  • No published price for ongoing brand plans; Enterprise requires a sales conversation
  • Trial uses a recommended prompt set based on industry that cannot be customized
  • Trial covers only ChatGPT, Gemini and Google AI Overviews, with no history, exports or API
  • Full client workspaces on Agency Growth are a $399/mo add-on
  • Lite includes only 15 prompts and 1 workspace, and extra prompt packs are not available on it
  • Google AI Mode, Gemini and Claude cost extra on every plan (e.g. Claude is $109/mo on Standard)
  • API, MCP and agent analytics are not included on Lite
Plans
  • Trial: Free (7 days)
  • Enterprise: Custom
  • Agency Growth: $99/mo
  • Agency Enterprise: Custom
  • Lite: $29/mo (monthly; $25/mo billed annually)
  • Standard: $189/mo (monthly; $160/mo billed annually)
  • Premium: $489/mo (monthly; $422/mo billed annually)
  • Enterprise: Custom

Looking at other options? Compare all AI visibility tools.

Disclosure: Some links are affiliate links: if you sign up through them we may earn a commission, at no extra cost to you. Sponsored placements are labeled. Neither affects the order or content of our comparisons. Pricing and features come from each vendor's website and may change, so confirm on the vendor's site. How we make money.

Rather have an expert do it?

Tell us about your site and goals, and we'll match you with an AI visibility (GEO) specialist. Free, no obligation.

Get Expert HelpRun the Free Check