Profound vs Scrunch AI

Profound and Scrunch AI both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Profound if…

Large brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows.

Visit ProfoundFull Profound review

Choose Scrunch AI if…

Mid-market and enterprise brands that want monitoring plus site-level optimization for AI agents.

Visit Scrunch AIFull Scrunch AI review

Side-by-side comparison

ProfoundScrunch AI
Starting priceFree 7-day trial; Enterprise is custom-priced (agency plan from $99/mo)From $250/mo; Enterprise custom
Free trialYesYes
AI enginesChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Claude, DeepSeek, Exa SearchChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Claude, Gemini, Meta AI, Google AI Mode, Grok
Best forLarge brands and agencies that want enterprise AI visibility data plus agent-driven marketing workflows.Mid-market and enterprise brands that want monitoring plus site-level optimization for AI agents.
Key features
  • Answer Engine Insights: citations, sentiment, ranking and competitor presence
  • Agent Analytics for AI crawler and AI-referred traffic (Cloudflare, Vercel, Akamai, AWS and more)
  • Prompt Volumes data on what users ask AI engines
  • ChatGPT Shopping visibility (Enterprise)
  • AI Marketer agents, Context Manager and Profound Sheets
  • CSV/JSON exports and API access (Enterprise)
  • SSO/SAML and SOC 2 compliance (Enterprise)
  • Prompt, citation and sentiment monitoring with competitor benchmarking
  • Query fan-out and funnel-stage analysis
  • AI agent and bot traffic analysis
  • Site audits and page optimizations
  • Shopping and product-level visibility (product observability on Enterprise)
  • Agent Experience Platform (AXP) for serving AI agents (Enterprise)
  • Looker Studio and API access (Enterprise)
Pros
  • Enterprise plan can track up to 9 answer engines, including Claude, Copilot and DeepSeek
  • Free 7-day trial with daily tracking of 50 prompts and unlimited seats
  • Combines visibility tracking with agent analytics, prompt volume data and content agents
  • Self-serve agency plan with 10 pitch workspaces per month
  • 7-day free trial of the Core plan
  • Core includes AI bot traffic analysis and site audits alongside monitoring
  • Enterprise covers 9 LLMs, including Claude, Gemini, Meta AI and Grok
  • Agency features include multi-client workspaces, prospecting environments and white-label outputs
Cons
  • No published price for ongoing brand plans; Enterprise requires a sales conversation
  • Trial uses a recommended prompt set based on industry that cannot be customized
  • Trial covers only ChatGPT, Gemini and Google AI Overviews, with no history, exports or API
  • Full client workspaces on Agency Growth are a $399/mo add-on
  • Core tracks only 4 LLMs; Gemini, Claude and Google AI Mode require Enterprise
  • Core is limited to 1 country, 1 language, 1 persona and 5 competitors
  • API, Looker Studio and SAML/OIDC SSO are Enterprise-only
  • AXP and product observability are not available on Core
Plans
  • Trial: Free (7 days)
  • Enterprise: Custom
  • Agency Growth: $99/mo
  • Agency Enterprise: Custom
  • Core: $250/mo
  • Enterprise: Custom

Looking at other options? Compare all AI visibility tools.

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