Otterly.AI vs Scrunch AI

Otterly.AI and Scrunch AI both track how AI assistants mention your brand. Here's how they compare on price, AI engines covered, and features.

Last verified: 2026-10-07

Choose Otterly.AI if…

Small teams and agencies that want an inexpensive entry point to daily AI search tracking.

Visit Otterly.AIFull Otterly.AI review

Choose Scrunch AI if…

Mid-market and enterprise brands that want monitoring plus site-level optimization for AI agents.

Visit Scrunch AIFull Scrunch AI review

Side-by-side comparison

Otterly.AIScrunch AI
Starting priceFrom $29/mo (or $25/mo billed annually)From $250/mo; Enterprise custom
Free trialYesYes
AI enginesChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini, ClaudeChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Claude, Gemini, Meta AI, Google AI Mode, Grok
Best forSmall teams and agencies that want an inexpensive entry point to daily AI search tracking.Mid-market and enterprise brands that want monitoring plus site-level optimization for AI agents.
Key features
  • Daily prompt tracking with a brand visibility index and domain ranking
  • Link citation analysis
  • AI prompt research tool
  • GEO URL audits
  • ChatGPT Ads tracking
  • Multi-country support (50+ countries)
  • API, MCP and agent analytics on Standard and above
  • Prompt, citation and sentiment monitoring with competitor benchmarking
  • Query fan-out and funnel-stage analysis
  • AI agent and bot traffic analysis
  • Site audits and page optimizations
  • Shopping and product-level visibility (product observability on Enterprise)
  • Agent Experience Platform (AXP) for serving AI agents (Enterprise)
  • Looker Studio and API access (Enterprise)
Pros
  • Entry plan at $29/mo with daily tracking of 4 AI engines
  • Unlimited team members and brand reports on all plans
  • 7-day free trial with no credit card required
  • Agency partner program with pitch workspaces and branded Looker Studio reports
  • 7-day free trial of the Core plan
  • Core includes AI bot traffic analysis and site audits alongside monitoring
  • Enterprise covers 9 LLMs, including Claude, Gemini, Meta AI and Grok
  • Agency features include multi-client workspaces, prospecting environments and white-label outputs
Cons
  • Lite includes only 15 prompts and 1 workspace, and extra prompt packs are not available on it
  • Google AI Mode, Gemini and Claude cost extra on every plan (e.g. Claude is $109/mo on Standard)
  • API, MCP and agent analytics are not included on Lite
  • Core tracks only 4 LLMs; Gemini, Claude and Google AI Mode require Enterprise
  • Core is limited to 1 country, 1 language, 1 persona and 5 competitors
  • API, Looker Studio and SAML/OIDC SSO are Enterprise-only
  • AXP and product observability are not available on Core
Plans
  • Lite: $29/mo (monthly; $25/mo billed annually)
  • Standard: $189/mo (monthly; $160/mo billed annually)
  • Premium: $489/mo (monthly; $422/mo billed annually)
  • Enterprise: Custom
  • Core: $250/mo
  • Enterprise: Custom

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